“With the advanced srns we are starting to get more signals by sending additional parameters over for attribution. TikTok was the first one that did it with us following suit Snapchat also did that with us and then meta as well. We're getting the signals better quicker because we're not relying on SKAdNetwork's 24-hour delay mechanism.”

Advanced SRN Integration Restored Attribution Signal for TikTok, Snap, and Meta on iOS

The iOS signal loss crisis that followed ATT has been significantly mitigated by advanced self-reporting network (SRN) integrations. TikTok pioneered this with AppsFlyer, followed by Snapchat and Meta: extra parameters are transmitted at install time without requiring a device ID, recovering attribution that would otherwise be lost. The payoff is faster, more accurate signals — and critically, full LTV measurement so subscription renewals at month 3 or 4 are traceable back to source.