“With the custom product features you can have up to 35 versions of your app store uh which means you're like if you're a you know wellness app uh if let's just say you're like a meditation app that has uh meditations for sleep or anxiety and how to meditate you can have a separate landing page so to speak on the app store for sleep anxiety meditation right.”

iOS 15 Custom Product Pages Enable Audience-Specific App Store Experiences

iOS 15's custom product pages give apps up to 35 unique App Store URLs with distinct screenshots, preview videos, and promotional text. A meditation app can send sleep-ad traffic to a sleep-focused App Store page and anxiety-ad traffic to an anxiety-focused page — dramatically improving message-match between ad creative and the store experience. This partially recreates the targeting precision lost to ATT by matching the store presentation to the audience's intent.