“Your most important uh page point and value proposition goes to the header then there's social proof then your most important emotional benefits then the teachers i think the most successful advertisers we work with are very very intentional about what that web page is looking like and they also test rigorously.”

Structure Your Landing Page Intentionally — Header, Social Proof, Emotional Benefits, Then Features

Shamanth's team found that generic 'homepage-style' landing pages underperform versus pages built with a deliberate hierarchy. The formula: lead with the single strongest value claim in the header, stack social proof next, then emotional benefits, then feature specifics. Many apps send paid traffic to their marketing homepage and wonder why web flows don't convert — the page wasn't designed for a cold acquisition audience.