“The webpage can do a much much better job of selling than the app store can uh while we're still making it clear that this is an app uh and while the actual conversion happens within the app itself.”

Web Landing Pages Sell The Product Better Than The App Store Ever Could

The App Store forces every app into the same template: icon, title, screenshots, short description. A web landing page lets you control the exact value proposition, social proof, emotional framing, and CTA structure. Shamanth recommends a simple web-first flow — landing page → App Store link — as the first post-ATT experiment, well before building a full web checkout. Apps using this saw month-on-month growth through the ATT transition.