“Nearly every subscription app i know has 90 plus of their free trials happen within the first 24 hours of install... the fact that all of the trials nearly all the trials happen within the first 24 hours make it relatively easier for subscription apps to have the signal be captured by skadnetwork.”

90% Of Subscription Trials Happen In 24 Hours — SKAdNetwork Captures Nearly All Your Signal

SKAdNetwork uses time-based timers: if no new event arrives within 24 hours of install, it sends back whatever conversion value it has. For subscription apps where 90%+ of trials occur within the first day, this means the algorithm captures the critical conversion signal almost completely. Compare this to gaming or e-commerce where meaningful purchases might happen on day 3, 7, or 30 — those signals are lost under ATT. The 24h trial window is a hidden structural advantage.