“I made it $20 a month zero change in downloads nobody was like I probably could have made it $50 and everybody would have still paid because of course it's like of the niche”

$4 to $20 — downloads did not flinch

David Barnard raised his Windows flight-sim utility from $4 to $20 — a 5x increase — after support requests became overwhelming. Downloads stayed flat. His reflection: 'I probably could have made it $50 and everybody still would have paid.' Developers price by cost-of-production instinct, not by value delivered or market tolerance. The only way to find the real price ceiling is to raise it until you hit resistance.