“99 cents a month geez 99 cents a month six bucks a year... Just double it $2 a month that's still really low and nobody's gonna get mad... keep doubling it until your haters folder gets too big and then take it back a notch”

Just double your price — nobody gets mad

Sebastian had charged $0.99/month or $6/year for HabitKit and kept deferring a price increase 'until after the next feature.' The RevenueCat CEO's advice: just double it — $2/month is still low, and nobody gets mad. The heuristic for iterative pricing: raise the price, measure the tone of reviews, and only back off when pushback becomes severe. Most indie apps are underpriced by a factor of 2–5x before that threshold.