Founder Playbook
Pricing
“there are people usually get reviews on Google Play that say $1 a month for this app never... you can't look at your price leverage on Android and iOS the same right they're very different communities”
Android users pay less — price platforms separately
At $0.99/month, HabitKit was already near-free, yet a Google Play reviewer complained it was too expensive. Android and iOS audiences have structurally different willingness to pay — applying identical pricing across both platforms ignores that reality and produces friction on Android without increasing iOS revenue. Test prices independently on each platform rather than setting a single global price and calling it done.
S
Sebastian Röhl
HabitKit$110K revenue in the first 5 months of 2024 as a solo developer with no paid marketing — after earning $51K across all of 2023.
Sub Club by RevenueCat
From Corporate Web Developer to Full-Time Indie Hacker· 48:00