Founder Playbook

Idea validation
the first time that I posted a picture of the main screen of habit kit this post totally blew up and I actually got 800 likes that was a lot for me back then that was the moment when I knew okay this could be more successful than lift bear

A screenshot tweet validated PMF before launch

Before launching HabitKit, Sebastian posted a single screenshot of the main screen — a color grid of habits — on X with no launch framing, just 'here's what I'm building.' It got 800 likes organically, which was the product-market-fit signal that told him the concept had legs. A non-announcement post that shows the actual product outperforms a launch post because people respond to the thing itself, not the hype.


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Sebastian Röhl
HabitKit$110K revenue in the first 5 months of 2024 as a solo developer with no paid marketing — after earning $51K across all of 2023.
Sub Club by RevenueCat
From Corporate Web Developer to Full-Time Indie Hacker· 25:00
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