Founder Playbook

Mindset
I couldn't find motivation to code on my own apps after I programmed for 8 hours on my regular job. So quitting my job was actually the only chance to get this started.

Quitting the day job was the only way — you can't code your own apps after 8 hours of someone else's

Trying to build on the side after a full day of coding rarely works because the energy isn't there. Saving runway and setting a hard 12-month deadline can be the only way to lay the foundation for an indie business — the day job competes for the same scarce mental energy.


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Sebastian Ro
Habit Kit$15K MRR
Starter Story
How I Built It: $15K/month Mobile App· 12:10
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