“at first we weren't getting any views um but we were studying like what others were doing and then we created a system with content that would get a lot of views and go viral and bring a lot of awareness to the brand”

Study Viral Patterns First Then Build a Repeatable Short-Form Content System

Without a personal following, Sebastian's team had to earn attention from scratch on short-form platforms. Rather than posting randomly, they treated content as an engineering problem — observing what worked in their niche before building a repeatable production system. That systematic approach eventually fed the YouTube/shorts/ads flywheel.