“somebody would make a YouTube video and then like we would have shorts made of that video we'd post the shorts uh we would have ads made with that video we would use ads and then people would kind of start to see it everywhere so YouTube videos short form content and paid ads makes up 60 to 65% of our total traffic”

Build a Content Flywheel That Repurposes One Video Into Three Channels

Sebastian's team didn't treat YouTube, short-form, and paid ads as separate initiatives. Every long-form YouTube video was immediately repurposed into shorts and ad creatives, creating omnipresence from a single production effort. That compounding visibility across three channels drove 60-65% of all traffic.