“Just being deliberate and saying every single day have at least one customer conversation is super powerful to stay plugged in and not just think of people as a bunch of numbers.”

Talk to a Customer Every Single Day — Data Without Context Runs Blind Experiments

Sean Ellis discovered this discipline at Logged Me In: a VC who kept asking 'when did you last talk to a customer?' forced him into daily conversations. The payoff wasn't just softer insights — he ran measurably better experiments because he had so much more context. The survey identifies which customers to call; the call gives the qualitative texture the survey can't capture.