“When you're a younger founder, the one currency you have that the incumbents of your industry don't have is speed and urgency. When we chose to reposition ourselves, we're now in an industry where folks have been there for 15 to 20 years and they're going to move slower than us inherently because they're a larger company. You have that advantage.”

Speed is the one currency incumbents in your industry do not have

Sean reframes 'pivoting into a crowded space' as actually being an advantage: a 12-person team can rewrite its entire positioning in weeks, while 20-year-old incumbents physically can't. Treat urgency as the moat that's structurally unavailable to bigger competitors.