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Hitting copy and paste on your iOS strategy is probably not going to work on Google Play... you've got the $2,000 device and you've got a $200 device and the users who are on the more premium devices actually behave quite similarly to iOS... but that will not get you the full benefit.

Don't Copy-Paste iOS Strategy to Android — Devices, Users, and Willingness to Pay Differ

Premium Android device users behave like iOS users — but they are a fraction of the 2.5 billion Android install base. The majority of Android users worldwide are on mid-range and entry-level devices with different price sensitivities, payment preferences, and usage patterns. Developers who narrow their strategy to iOS-parity targeting leave the majority of the platform's scale untouched.


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Sarah Karam
Google PlayManaging Director of App Partnerships at Google Play — works with developers globally across 2.5B active Android users; advocates hybrid monetization and Android-specific product strategy.
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Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google· 32:07
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