“I'm going to say something radical right now — I think it could be a fit for anyone's business and I think there's something out there that is a good fit for consumable... if you're very early stage and you're a subscription model a year or two in that might not be the right time.”

Consumables Can Fit Any Business — Start With Pricing Experiments Before Virtual Currency

Sarah argues consumables — often dismissed as a gaming mechanic — have analogs in almost every app category. The sequencing matters: start with pricing and plan experiments (low complexity), then layer in small consumables (a podcast bundle, a 7-day pass), and only move to virtual currencies at maturity. The trap is jumping to full IAP ecosystems before mastering simpler monetization primitives.