“The developers who are based out of Asia Pacific and who have been more willing to experiment with subscriptions and IAP actually tend to find really good success in the US... the US is one of the largest mid to entry level device markets for Android — everyone being on a premium device is just not true.”

Asia-Pacific Developers Who Run Hybrid IAP + Subscriptions Outperform US-Only Subscription Approaches in the US

Asia-Pacific developers, accustomed to building for diverse price points, bring hybrid IAP + subscription models that perform surprisingly well in the US — a market with more mid-range Android users than most people expect. Their comfort with non-subscription revenue experiments gives them an edge over US developers who default to subscriptions-only without testing the demand curve.