“not only does it bring clients at a fixed cost but it also create virality because I have many people doing a YouTube video about story short writing articles so it bring a zero results and people are more likely to share your product if they earn a commission”

Use Affiliate Commissions to Turn Customers Into Long-Term Vocal Advocates

Samuel runs affiliate programs across all three apps, noting they do double duty: they cap customer-acquisition cost while simultaneously incentivising existing users to publish content about the product. The commission aligns the affiliate's financial interest with continued product promotion, creating durable word-of-mouth without ongoing effort from Samuel.