“I always start by running ads it's always the first thing I do so I do it on Google and meta depending on the product sometimes it's better on Google sometimes it's better on meta it's the fastest way to validate and test the market and as soon as I get some traction with ads I move to the second part of the growth which is SEO”

Run Ads First to Validate Fast Then Compound With SEO

Samuel sequences his growth channels deliberately: paid ads give immediate signal on whether people will pay, and only after that signal arrives does he invest in the slower-compounding SEO channel. This order prevents wasting months on SEO for a product that never converts.