“I have one rule that is really crucial for me is to never build something that doesn't already exist and isn't already successful or at least getting some traction so this way I reduce my chance of failure and I increase my chances of success”

Never Build Something That Doesn't Already Exist and Work

Samuel frames his entire strategy around eliminating the idea-risk that kills most indie projects. Rather than validating a hypothesis, he only enters markets where someone else has already done that work. This one rule is the foundation all three of his $35K/month businesses were built on.