“Discord is 10 times better in terms of building a relationship with your users I think young people will go on Discord more than they check their emails So for step five another thing you want to do is turn all of your early users into potential advocates for your product”

Build Your Own Discord Server to Own the Relationship With Users

Sam argues that email lists miss the engagement level available through Discord for younger audiences. He recommends founding your own private Discord community to funnel in ideal customers, giving you a real-time relationship channel that compounds into advocacy rather than just a broadcast list.