“I would go in that server and I would join a discord voice chat and I would share my screen not talking nothing just me using my tool and I was seeing Sam what are you using at Sam what is this and I would respond to him being 'Oh it's a tool I built.'”

Lurk in Discord Voice Chats and Let Curiosity Pull Customers to You

Sam avoided Discord's strict no-self-promo rules entirely by entering voice channels silently and demonstrating value through action rather than pitching. The curiosity hook did all the selling. Within a week the server owner made a promotional YouTube video about the tool unprompted, without Sam asking or paying.