“when we shift bs the first and the most important person who needs to embrace and think about it is you and then of course the other people catch up along the way... I think people try to explain a bit too much externally rather than accepting an embracing things within themselves”

Embrace your own pivot first — then explain it to others

When you're mid-pivot (career change, new business direction, killing an old product), the strong instinct is to over-explain to parents / friends / Twitter so they'll validate the decision. That's usually because you haven't fully accepted it yourself. Internalize first; the external explanation gets easier almost automatically once you're no longer trying to convince yourself through the audience.