“can you live your life like it's an experiment you know I think I think science teaches you the best way to live your life... you put things in the bottle boom you know okay didnt work okay messed up clean the lab again”

Live the business like a scientific experiment — throw out the failed batches

Borrow the laboratory mindset. Form a hypothesis (this offer / this niche / this channel will work because…), run a small bounded experiment, observe what actually happens, write up the result, and explicitly discard the failed batch instead of dragging it forward. The point of an experiment is not to be right; the point is to update faster than competitors are willing to.