Founder Playbook

Mindset
don't be the best at something be the only right and as you're growing up you're always told be the best be the best be the best right and what that kind of does is pushes down or or kind of like buries the weirdness that makes you you

Don't be the best — be the only

Competing on the same dimension as everyone else means you have to outwork them all to win — and if you do win, the prize is being slightly more excellent at someone else's game. The alternative (Kevin Kelly's rule): find the intersection of your weird specific skills/interests so that the question "who else does it like this?" returns nobody. Aim to be the only person someone thinks of for their exact problem, not the best on a shared leaderboard.


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Sakshi Shukla
Content strategist / Her StageContent strategist and mentor running her own agency after pivoting from a medical career; founder of Her Stage, a speaker database elevating women voices in tech and entrepreneurship.
The Bootstrapped Founder
Sakshi Shukla — Understanding Identity and Being the Only One· 2:00
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