Founder Playbook
Content
“we've had a lot of major celebrities kind of talk about our product organically Ashley Graham a lot of professional baseball players Steve Aoki is actually a huge neuro user Joe Rogan big fan of neuro he talks about it organically none of that's paid Andrew Schultz a lot of people just have been picking up nuro”
Compound Unpaid Celebrity Mentions Into A Top-10 TikTok Shop Brand
Ryan attributes Neuro's scale to unpaid, organic mentions from celebrities like Joe Rogan, Steve Aoki, and Ashley Graham. His team then repurposes those clips into TikTok content, compounding the initial mention into a top-10 TikTok Shop brand.
R
Ryan Chen
Neuro$100M/year, functional gum and mints
Starter Story
The Underdog: From Life Changing Accident to $100M/Year· 13:38