Founder Playbook

Pricing
we got two offers that were like below what we were asking for and Kent and I just had this floor we're like we're just not going to go below this and we stuck to our guns

Set A Valuation Floor And Walk Away From Bad Shark Tank Offers

Going into Shark Tank, Ryan and Kent set a hard valuation floor and refused to drop below it, even with two live offers on the table. They walked away with no cash but kept their cap table intact, and the exposure plus the relationship with Daniel Lubetzky later saved the business from a trademark lawsuit.


R
Ryan Chen
Neuro$100M/year, functional gum and mints
Starter Story
The Underdog: From Life Changing Accident to $100M/Year· 11:08
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