“we officially launched on Indiegogo Kent Luckley was a big redditor so he got the Reddit new ICS group to support and I think we hit like our goal like of 30k in like 3 or 4 days Time Magazine wrote an article saying like half native gum is now a thing and then we got invited to Dr Oz”

Launch On Indiegogo With A Pre-Existing Niche Reddit Community Behind You

Ryan and Kent launched on Indiegogo and tapped Kent's Reddit nootropics community to drive backers. They hit their $30K goal in three or four days, which triggered Time Magazine coverage and a Dr. Oz appearance that drove their first wave of buyers.