“I would sample them around to like all of my co-workers at Hulu so like my managers other people in the finance team my manager was like yo mother eer he was like I was up till 3:00 a.m. I couldn't sleep and I was like that's me I was like so the product works”

Validate The Formula By Handing Samples To Your Coworkers

Ryan validated his energy gum formula by handing samples to coworkers at Hulu, including his manager. When his manager reported being wired until 3am, Ryan knew the product actually worked before they ever invested in scaling.