“we didn't have the energy pills but even if we did I think sharing it with people you had just met would be like oh no I'm okay that was the aha moment of like what if we can make supplementation more accessible and approachable by putting these great ingredients instead of pill form into gum and mints”

Repackage The Pill Into Gum When Strangers Would Never Accept It

While getting scuba certified with strangers, Ryan realized nobody would accept a random pill from someone they had just met. That insight reframed the product: take the dorm-room nootropic formulas and put them into gum and mints so supplementation felt approachable and social.