“If nobody complains about your price you're not charging enough. People are complaining about having to pay — you're doing the right thing. It's a signal that they want it, a positive signal of value creation. Nobody complains about the price of something they don't want.”

Complaints About Price Are a Positive Value Signal — Silence Means Nobody Wants It

When Pray.com introduced subscriptions, some users complained that faith content should be free. Rather than treating this as a crisis, Ryan reads price complaints as confirmation that the product is valuable. An app nobody wants generates zero complaints about pricing. His response to negative App Store reviews: reply personally, get on a call, show people the team cares — and track the data separately to confirm that conversion rates validate the price.