“We redid our whole product platform to allow for testing of onboarding flows, paywalls — having that from the server side so that we didn't have to deploy new apps every time we wanted to test something. We were able to run rapid iterations on our tests and that's really what helped us figure out what could monetize.”

Server-Side A/B Testing Infrastructure — Avoid Redeploying Apps for Every Experiment

Pray.com rebuilt their entire product infrastructure specifically to support rapid server-side experimentation — allowing onboarding flows and paywalls to be changed without a new App Store submission. This architectural decision compressed the feedback loop from weeks to days. For subscription apps where onboarding and paywall conversion are the primary revenue levers, the ability to test without a release cycle is a force multiplier for growth velocity.