“I'm starting with base hits so the creator has sold products before we're going to try and digitize those and that's going to be you know the first couple months and see how much revenue we can pull from that and then use that to fund the next projects”

Start with base hits — digitize what the creator already sold

Rather than guess at new ideas, Rox de-risks the first months by digitizing products the creator already proved sellable, then recycles that revenue to fund the next experiments. Pre-validated demand pays for the unproven swings. A solo founder version: ship the obvious answer to a problem you've already gotten paid for before betting on a new one.