“We have three types of subscription. Most of our users are on the $99 plan. So you get an unlimited amount of high-intent leads and you can connect them directly through our platform.”

Concentrate demand on a single $99 anchor plan that captures most users

Roman runs three tiers but concentrates demand on a single $99 plan that offers unlimited high-intent leads, simplifying the choice and pushing willingness-to-pay toward a meaningful middle tier rather than a cheap entry plan.