“Third thing that's really important is never putting your SaaS directly in the post. You can trigger curiosity by highlighting it, and as I said before, putting some proof and the people reading this post know that it's real and that we are not telling a fake story.”

Never link your SaaS in the post — trigger curiosity and force a profile click

Roman's viral posts (160K views, 543 upvotes on the influencer-spend post; 179K on the YC rejection post) work because they tell a story with receipts and let curiosity drive profile clicks to the SaaS link, instead of pasting product URLs that trip Reddit's promo filters.