“You need at least 10 upvotes in the first 10 minutes. What we've done internally is we have a group of 15 marketers where everyone shares their Reddit post. Everyone upvotes the other post and then external people are going to like — it's going to rank higher and higher.”

Engineer 10 upvotes in the first 10 minutes via a private 15-marketer pod

Reddit's algorithm rewards early velocity, so Roman runs a private 15-person pod that piles upvotes and comments on each new post in the critical first 10 minutes. That initial signal pushes posts into wider feeds where organic engagement compounds.