“I have a business partner who who does like all the programming for all the games basically... he has half of it”

Partner With a Technical Co-Founder and Split Profits Equally

Cole is not a programmer — he handles UI, building, and business operations while his partner owns all the code. Both Cole and Ian independently structured their games as 50/50 splits with technical co-founders. This let them launch and iterate without personally learning to code, keeping the core team lean and incentive-aligned.