“I also use consulting as a really big way of getting clients so you do a paid consulting call at the end they also need someone to execute that's where we also come in so it's like I'm not paying I'm getting paid for the lead”

Use Consulting Calls as a Paid Lead-Generation Funnel

Jake acquires 95% of his clients through LinkedIn content, then converts interest into paid consulting sessions. Prospects pay to pick his brain on Roblox strategy, and those who need implementation naturally become agency clients. The insight is that charging for the discovery call flips the usual sales dynamic — the lead pays you before the deal even closes.