“I always focus on clickability is the game clickable because if it's not no one's going to play it bake the Baby for example was like that was a crazy title and that's why it worked and Hide or Die Hide or Die that's pretty dramatic so I think being like dramatic or or unique in some way it always works out”

Build a Clickable Title Before Writing a Single Line of Code

Cole describes his framework for what makes a Roblox game reach the top: clickability, social, and replayable. Before mechanics or monetization, the name and concept must stop someone mid-scroll. Ian's 'Bake the Baby' title alone drove viral spread before any marketing spend.