“Super users go one step beyond great customers: they're evangelists who bring in other members, give you feedback on your products and services, and are willing to help onboard new members.”

Super users invest their own resources to strengthen your model — find them early

Beyond high-LTV customers, a subset actively recruits for you — making referrals, answering questions in user groups, and putting their own time into the community. Robbie observed this with Crossfit members who set up equipment in cul-de-sacs when their gym closed. Designing referral programs, community features, and feedback loops around these people compounds their value exponentially.