“some platforms are really bad at you know at at cannibalizing their own uh apps so Shopify is terrible and Twitter is terrible and meta really doesn't give a crap... most of the other ones are are better at it right sales Forest HubSpot uh you know what Zoho zenes fresh desk intercom like it's pretty rare you hear about someone one of those ecosystem smoking someone”

Pick platforms that do not cannibalize their app ecosystems

Platform risk is not uniform — pick the platform deliberately. Shopify, Twitter, and Meta have a strong track record of absorbing successful third-party apps into core platform features (or killing them outright). Salesforce, HubSpot, Zoho, Zendesk, Freshdesk, and Intercom rarely steamroll their app ecosystem. If step one of your stair-step is a plugin, lean toward the second list and accept the platform risk for the 1-3 years it takes to climb off.