“I ran the numbers and it was like 4% or 4 and a half% had any kind of audience I mean any type of social podcast YouTube anything before they built their businesses... it's a fuck ton of work it's way more work way more work for the reward than SEO or cold Outreach”

For B2B SaaS, audience building is overrated as a customer acquisition channel

Only ~4.5% of Tiny Seed's 150+ funded companies had any meaningful audience (social/podcast/YouTube/newsletter) before launching. The rest used SEO, cold outreach, integrations, in-person events, and affiliate programs — all hour-for-hour more efficient than building a personal brand. If you're selling to indie hackers, audience works because that's where they hang out. Outside that niche, lean on the boring marketing channels and stop tweeting to crickets.