“stairstep approach and it starts with small bats on someone else's platform then you establish reliable Revenue stream from all these offers and then in step three you build a standalone SAS business”

Stair-step: someone else's platform → reliable side revenue → standalone SaaS

Don't skip steps. Most first-time founders who go straight to a standalone SaaS without distribution underestimate how brutal cold-start marketing is. The stair-step is explicit: ship small bets on an existing platform with built-in demand (Shopify app, WordPress plugin, info product), let those throw off enough income to buy out your day job, *then* attack standalone SaaS with a runway and a reputation. The steps still work in 2024 — Rob is still seeing founders execute the playbook.