Founder Playbook
Pricing
“There are a lot of texts — usually this is not good. Don't ever put this amount of text on your paywall, specifically if it's just a one-page static paywall. It just makes everything too crowded.”
Too much text on a static paywall kills conversion — replace with visual carousels
Feature descriptions written out in full sentences compete with the pricing card and CTA for attention. Replacing text blocks with swipeable image or video carousels keeps the paywall scannable and moves users toward the purchase decision faster. For apps with multiple features, a 3-step paywall structure — visuals, then reviews, then pricing — outperforms a single-screen wall of copy.
B
Bahasarian
Paywalls DesignFounder of Paywalls Design — curates a 50+ app paywall library and roasts live paywalls at App Growth Annual to identify the highest-impact CRO quick wins
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Roast my paywall — quick wins to boost conversions | App Growth Annual 2025· 3:06