“If they just swap these images with a short video that shows how the app works it's going to perform way better — and always have a title: even if you're using a video, having a title performs better.”

Swap static screenshots for a short demo video — always add a title over it

Static screenshots require users to interpret the app by reading UI elements. A 10-20 second demo video showing the core workflow removes that cognitive load. The key constraint: never run a video without an explanatory title above it — the title both orients users who cannot watch with sound and pulls them toward the CTA below.