“The minimum thing you can do is just do price anchoring — make this not $29.99 per year but get the monthly price of it and show it as broken down to monthly.”

Show the annual price broken down to per-month — not the raw annual figure

Users anchor to monthly numbers because that is how they budget. Showing $29.99/year as '$2.50/month, billed annually' shifts comparison from a big number vs a small number to value-per-month vs convenience. Flow's paywall was cited as the gold-standard presentation: monthly equivalent visible first, full annual total shown below.