“Your CTA should be the most visible thing on your paywall and here all your highlighting and bolding is all in purple — it takes the attention from your main CTA button.”

Never bold pricing text in the same color as your CTA button

When highlighted prices share a color with the CTA button, user attention gets split across multiple elements and the main action becomes harder to find. The fix: use the accent color only for the primary button, and switch price highlights to a neutral or secondary shade. Every extra visual competing with the CTA costs conversion.