“You could animate this button and just making it more liveable and in a way that it attracts more attention than just having it static here.”

Animate the CTA button — a static button loses to a pulsing one every time

A motionless CTA button competes equally with every other element on the paywall. Adding a subtle pulse or breathing animation draws the eye to the single most important tap target. This is one of the lowest-effort paywall changes with some of the highest return — most apps ship a static button and leave easy conversions on the table.