“Don't say 'unlock well AI plus' or whatever — it's kind of very vague. It's better when your call to action is very specific: 'Start your 7-day free trial' or 'Get started with your free trial'.”

Replace vague "Unlock Plus" CTAs with specific free-trial language

Generic CTAs like "Unlock Premium" give users no reason to act now. Specific free-trial CTAs remove the ambiguity about what happens next and signal zero risk. Bahasarian consistently flagged vague CTA copy as one of the most common quick-win paywall mistakes across every app reviewed.