“for all subscriptions in May who were billed on the web only three and a half percent are currently set to cancel... of that cohort that could potentially renew in 2026 almost 19% have already turned off autorenew”

Web billing has 5x better early retention than IAP: 3.5% vs 19% auto-renew cancellations

Early renewal data from Dipsy shows only 3.5% of web-billed annual subscribers had already turned off auto-renew, vs 19% of IAP subscribers eligible to renew the following year — a 5x difference in early cancellation signal. Even if initial web conversion is slightly lower, the long-term LTV picture is likely to favor web billing for annual plans.